Advertisement to the public, induces one of the largest forms of advertisement; word of mouth. I hope by exhibiting in such a way the patronising stigma and blind discrimination surrounding those who are visually impaired is abolished. My work provokes the viewer to establish their own narrative using equivocal compositional elements, I find this to be particularly important for my work to generate a discussion and intrigue the audience, I hope by making my images available to the public, outside of shops, in the streets and mounted over opticians, the people within those locations will take a moment to observe the nature of the image and the drive behind it.
Advertising is an incredibly effective and powerful way to spread the word about important issues and products, such as AIDS awareness, diabetes monitors, tobacco and alcohol risks, alongside issues conjured by lack of accessibility to the disabled; though I will be advertising work relating to the blind and visually impaired, orchestrating compositions that imitate or simulate the lens of a particular ailment, hypothetically working in partnership with charities which work toward promoting accessibility to the visually impaired (RNIB, Guide Dogs Association, NEBS, VocalEyes). With advertisement comes an informed, and hopefully reformed society.
Though advertisements can be and for the most part are seemingly ignored, the factors displayed by said advertisement, be it colour scheme, pattern, lyric or image will stick to the audience. The more frequently the advertisements are seen the more intrigued people become, wondering what the advertisement is about, which then causes the audience to interact with the advertisement, resulting in a new found conscious awareness of the cause. The primary issue of advertisement, especially as a singular person, no matter the deal over bulk print outs, I am incapable of affording the manufacturing costs to advertise on a larger scale.
Advertising not just to the public but displaying images over relevant venues is imperative to my work, surreal caricatures are bound to harbour the attention of some individuals during their wait to have their eyes tested and such, again, once acknowledged the individual is then consciously aware. Though the majority of the public may and most likely will not donate to the cause, word of mouth, discussions of the weird images displaced around town and the mission statement surrounding them will prove to be beneficial to the cause.
Comments